Call about how to bring the article together


3 c's

Culture

--- Buckman

Context


Strategic Org-- first conference on knowledge
The marketplace.. complexity.. a collaborative collective approach
Focus on Knowledge & innovation

Communication...


Business section in Times.. Marketing exec coming out of Toyota... getting the engineers talking to sales people
Put dealers in room behind mirrors. Drive a Ford and pass on the keys.
Need a mechanism for voicing employee ideas.

GRAPHICS---
3 rings- use an example from within each ring and between each plus the larger system views

Food web-- image to show the variety

Gulati slide