Sustainability, in the context of networked organizations, is focused on the ability of the organization to adapt to a rapidly changing external environment. Organizations that have a deep understanding of the dynamic power of networks, both internal and external, have a greater potential to survive. Network analysis provides organizations and individuals the tools to assess current networks and intentionally shape future network patterns.

Confusion often arises over "sustainability initiatives", "corporate social responsibility", "green" and "green washing." These are aspects of sustainabilty, however as they are often not integrated into the overall strategy of the business may not contribute to long term organizational survival or sustainability.

Sustainability links